What We're Reading: "Nonprofit Fundraising Isn't About Money"

Nonprofit Quarterly posted a must-read article: Fundraising Isn’t about Money…Neither Is Giving. It's part 1 of a series about the importance of building authentic support through brand storytelling.

Fundraising helps people follow their own interests, express their values, and advance their own aspirations. Our work is about emotional fulfillment. As Dale Carnegie, 1930s self-help guru, said, “You’ll have more fun and success when you stop trying to get what you want and start helping other people get what they want."

Read the full article HERE and share the story of your nonprofit with us on our blog or on Twitter @ABNeastTN by using the hashtag #betternonprofits.