Marketing

ABN Expert Spotlight: Dr. Paul Ries

Dr. Paul Ries is the Principal Consultant for Insightful Nature LLC, a natural resources consulting, communications, and training company. His goal is to help people and organizations build capacity to have greater influence and impact. Dr. Ries focuses on helping people think and plan more strategically to discover new ways to advance their missions, expand their organizational […]

By Sam on May 24, 2021

ABN Expert Spotlight: Mary Walker

Mary Walker has had a diverse career in multiple industries: food ingredients, automotive, lodging, education, and most recently as the director of development for the Knoxville Museum of Art. She brings a numbers-oriented take to managing organizations and enjoys breaking it down for people who may not be used to looking at financial statements or […]

By Sam on March 15, 2021

Tax Reform is Here: Time for Funding Spring Cleaning!

With flowers blooming and birds chirping, spring is a good time to open the windows, dust off the bookshelf, and clean out the clutter that has accumulated over the cold winter. This winter also brought us the new Tax Cuts and Jobs Act, and for nonprofits, it’s a good time to reevaluate your funding strategy. […]

By Sam on May 07, 2018

Meet ABN’s Marketing Consultants

Effective marketing and communications are essential to accomplishing your nonprofit’s goals. Clearly defining who you want to reach, what you want to say, and how to best convey your messaging is key to raising awareness among your key stakeholders and effectively reaching donors, friends, and volunteers. Our marketing consultants know what it takes to get the […]

By Sam on May 18, 2017

ABN Spotlights Matt Clark, ABN Trainer & Partner Development Manager at Kindful

Meet Matt Clark, Partner Development Manager at Kindful. Kindful is a fully integrated online fundraising CRM, and was founded with a simple idea in mind: nonprofits should be able to spend less time focused on their database and more time focused on their mission. Matt will be facilitating a breakout session at our ABN Impact Exchange 2016 Conference on October 4th, […]

By Sam on September 16, 2016

Managing Your Nonprofit From the Inside Out

You Got This. Two upcoming classes this spring will help you handle whatever comes your way – from office conflict to public perception. NONPROFIT PUBLIC RELATIONS 101 Tuesday, March 8 | 9am-12pm Nonprofits need public relations just as much, if not more, than for-profit businesses. Public Relations principles, evolution, and professional practice of modern public […]

By Sam on February 25, 2016

How to Find Grants: 3 Online Directories to Get You Started

Billions of dollars are awarded to grantees in Tennessee every year. In 2012, grants from 226 foundations were awarded to 840 organizations across Tennessee, totaling $184 billion dollars (Source: Data.FoundationCenter.org). Even with funding available, the process of finding, writing and receiving a grant is not easy for nonprofit organization. First, you need to know where to […]

By Sam on September 25, 2015

Nonprofit Technology Benchmarking

The Nonprofit Technology Network (NTEN) along with national partners such as TechSoup and The Nonprofit Times, released their 8th annual nonprofit technology staffing and investment report. NTEN is a nonprofit community of nonprofit technology professionals that aims to assist in nonprofit technology networking, research, education and support. I have personally attended a Southeast regional event hosted by […]

By Sam on April 14, 2015