Meet ABN’s Marketing Consultants
By Sam on May 18, 2017
Effective marketing and communications are essential to accomplishing your nonprofit’s goals. Clearly defining who you want to reach, what you want to say, and how to best convey your messaging is key to raising awareness among your key stakeholders and effectively reaching donors, friends, and volunteers.
Our marketing consultants know what it takes to get the best results for your nonprofit, whether it be revamping your social media strategy, marketing your next event, or crafting a comprehensive, actionable marketing and communications plan.
Learn about our ABN Marketing Packages HERE and reach out to Director of Consulting Dan Myers at dmyers@klf.org to get started.
Get to know our consultants…
Josh Cantrell Josh is a people-oriented, results-focused marketing consultant with a passion for helping organizations grow. He is the founder of Signal Brandworks, a digital marketing company specializing in inbound marketing, copywriting, and creating digital marketing strategies that work. His marketing initiatives and leadership helped one previous company grow from $5 million to $20 million over five years. Josh was a founding leadership team member of the Social Media Club of Knoxville and has worked with nonprofits in various marketing and consultative capacities since 2008. He brings a down-to-earth, unpretentious, and hands-on approach to marketing consulting for small businesses and nonprofits throughout the southeast.
Katie Beck Salmon Katie is a Georgia Peach who loves creating community behind a keyboard. Throughout her digital marketing career, she has managed social media accounts for four nonprofits reaching audiences of 2.5 million. After graduating from the University of Georgia with degrees in marketing and fashion merchandising, Katie moved to Knoxville to work with The Evangelical Alliance Mission (TEAM). At TEAM, she created a social media, blogging, and email strategy that attracted more qualified volunteer leads and online donations. In addition to her work with nonprofits, Katie is a digital marketing consultant for small businesses and enjoys finding innovative ways to bring for-profit communications strategies to the nonprofit sector.
Brent Waugh Brent is the director of marketing and communications at Northwestern University’s division of Alumni Relations and Development. In this role, he crafts communications to alumni and annual donors. He coordinates email and social media fundraising and marketing campaigns; leads a number of fundraising initiatives via print, web, and digital channels; and manages a team of four development professionals. Prior to Northwestern, Brent worked for three years in development communications as assistant director for communications at Colorado State University’s office of CSU Events. He also served as events and media relations manager at Big Brothers Big Sisters of East Tennessee. Brent was born and raised in Knoxville, TN, and attended the University of Tennessee for graduate school. He is a Vol fan, an avid runner, a traveler, and a lover of Skittles.
Ackermann PR Ackermann PR is an integrated marketing communications firm with over 35 years of experience in East Tennessee. Their staff includes senior level marketers who create strategic, research-driven big ideas. As one of only two PR firms in Tennessee named to PR Week magazine’s national “Top 100 Firms” list in recent years, Ackermann PR’s core strengths include: public relations, strategic planning, product marketing, brand identity, digital strategies, and advertising campaigns. Their clients range from entrepreneurial start-ups and Fortune 100 companies to nonprofits, educational institutions, and government entities. The firm has won numerous PRSA and ADDY Awards, has appeared on the Inc. 500 list of fastest-growing private companies in the country, and was named one of the top companies to work for by Working Woman magazine.