Tiffani Mensch is ABN's Director of Education & Outreach. With 15 years of experience in the nonprofit sector, Tiffani is passionate about helping organizations achieve greater mission impact. If you would like to contribute to the ABN Blog, contact Tiffani at firstname.lastname@example.org.
What We’re Reading: “Nonprofit Fundraising Isn’t About Money”
By Tiffani Mensch on April 24, 2015
Nonprofit Quarterly posted a must-read article: Fundraising Isn’t about Money…Neither Is Giving. It’s part 1 of a series about the importance of building authentic support through brand storytelling.
Fundraising helps people follow their own interests, express their values, and advance their own aspirations. Our work is about emotional fulfillment. As Dale Carnegie, 1930s self-help guru, said, “You’ll have more fun and success when you stop trying to get what you want and start helping other people get what they want.”