2019 Design Thinking Conference


Tuesday, May 7th, 8am to 4:30pm

This conference will be unlike any you’ve attended before! Facilitated by Pedal, the fast-paced agenda, innovative speakers, and interactive workshops will challenge you to question how you’ve approached nonprofit work in the past.

Register Here



CORPORATE PACKAGE: Call us at (865) 313-2077 to find out how you can receive the member rate!

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8:00 a.m.  Registration & Networking Breakfast

8:30 a.m.  Welcome & Keynote Presentation Jay Morgan, Pedal and Michael Graber, Southern Growth Studio

9:30 a.m.  Design Thinking Workshop

11:15 a.m.  Workshop Debrief

11:45 a.m.  Lunch & Roundtable Discussions

12:30 p.m.  Session One

2:15 p.m.  Session Two

3:45 p.m.  Case Study

4:15 p.m.  Wrap Up

We are shaking things up in 2019, and our Spring Conference is a great representation of our new developments. This year's event will be facilitated by Pedal, who specializes in designing products, services and experiences that people love. They accomplish this by uncovering actionable insights into the user’s world - the motivations, wants, needs, and tensions that drive behavior. This new information serves as the inspiration for better ideas that can be prototyped, tested, and refined into sustainable solutions.
Pedal uses a proven framework for innovation called Design Thinking.

What is Design Thinking?

Check out this video!

Design Thinking is a human-centered process for innovation and program design. It utilizes a multi-phase process beginning with observing the end-user (the people your organization serves), moving towards synthesizing your insights to build prototypes or procedures, and, finally, actively testing your results. It is an active process that does not require a large budget but can lead to powerful results.

At the end of a design thinking project, you will have developed a solution that doesn’t carry the typical risk of failure because the end-user has informed the entire process. In summary, it is not about finding the solution but finding the right question to be answered or problem to be solved. If you make sure your organization has identified a worthy problem, you will truly be able to change lives.

"The Design Thinking principles taught by Pedal reflect similar principles The Muse is trying to inspire in children as they creatively approach design challenges: investigate and research, design and create, test and modify. This process of approaching innovative solutions can be applied throughout your organization, and should be! Our leadership team learned how to apply this process to better understand the visitor experience from the point a family leaves their home to the point they arrive home after a visit to The Muse. This viewpoint helped us think broader about our potential impact in the community." - Ellie Kittrell, Executive Director of The Muse Knoxville

Sponsorship Opportunities

Make a name for yourself in the nonprofit community by promoting and showcasing your business to nonprofit leaders at the ABN 2019 Design Thinking Conference on May 7th! 

Aligning your company with ABN provides you with access and exposure to our broad community of nonprofit organizations and their executives, staff, board members, and volunteers, as well as our vast network of corporate and individual donors and community partners.

Contact Eddie Crim, Assistant Director of Capacity Building, at (865) 313-2077 or ecrim@betternonprofits.org.

Download the Sponsor Packet