Marketing Packages

ABN's high-impact marketing packages include some of the services nonprofits need most.

Our marketing consulting packages provide a simple process for utilizing experts in the field to develop professional marketing strategies for your organization. Contact Elle Benson at (865) 313-2077 or ebenson@betternonprofits.org to get started.

Social media

Description: Most organizations have a social media presence, but few know how to use these platforms to deepen relationships with their stakeholders. The nonprofits that succeed on social media are the ones who create and execute a long-term strategy. If your social strategy needs an overhaul, or even if you’re starting from scratch, this package will equip you with the skills needed to create an attractive and effective online community.

Includes:

  • One hour of prep work and audit of up to three channels
  • Four hours of in-person consultation to cover:
    • Platform determination
    • Creating goals for each platform
    • Audience-focused content creation
    • Content calendar management and scheduling
    • Resources and tools to create shareable graphics and videos in-house
    • What metrics matter and how to monitor them
  • One hour of follow-up consultation one month later

Rate: $900 (6 hours)

EVENT MARKETING

Description: A strategic, multi-channel marketing plan is essential to a successful event. This package will define and describe strategies and tactics for spreading the word, generating grassroots support, and utilizing social media in order to raise awareness, recruit participants, and boost fundraising for your organization's event or program. At the conclusion of this session you'll receive a fully developed event marketing plan that's ready for implementation.

Includes: Preparation time, stakeholder interviews, and development of a comprehensive event marketing plan

Rate: $1,050 (7 hours) 

messaging

Description: This consulting package will help you clearly identify your primary audience, uncover their most pressing needs, and structure your messaging in a way that will move them to action. This package is intentionally flexible and can provide you with guidance at either the organizational level (“How can our organization describe what we do in a way that moves people?”) or on the campaign/program level (“How do we get people excited about our upcoming fundraiser?”).

Includes:

  • Prep time and research: 1 hour
  • Discovery meeting and consultation: 5 hours
  • Messaging overview: 3 hours
  • Follow-up consultation: 1 hour

Rate: $1,500 (10 hours) 

comprehensive marketing plan

Description: Effectively marketing your nonprofit organization starts with a comprehensive plan. This package will help your organization develop clear and consistent messaging, evaluate the effectiveness of current channels, identify new platforms, create a yearly communications calendar, review and revamp your media relations strategy, and more. After your initial discovery meeting and consultation, you’ll receive a year-long, actionable marketing and communications plan aimed at raising awareness among key stakeholders and empowering you to more effectively reach donors, friends, and volunteers.

Includes:

  • Prep time and research: 2 hours
  • Discovery meeting and consultation: 6 hours
  • Creation of comprehensive marketing plan: 5 hours
  • Follow-up consultation: 1 hour

Rate: $2,100 (14 hours)

0ur consultants

Ackermann PR: Ackermann PR is an integrated marketing communications firm with over 35 years of experience in East Tennessee. Their staff includes senior level marketers who create strategic, research-driven big ideas. As one of only two PR firms in Tennessee named to PR Week magazine’s national “Top 100 Firms” list in recent years, Ackermann PR's core strengths include: public relations, strategic planning, product marketing, brand identity, digital strategies, and advertising campaigns. Their clients range from entrepreneurial start-ups and Fortune 100 companies to nonprofits, educational institutions, and government entities. The firm has won numerous PRSA and ADDY Awards, has appeared on the Inc. 500 list of fastest-growing private companies in the country, and was named one of the top companies to work for by Working Woman magazine.

Josh Cantrell: Josh is a people-oriented, results-focused marketing consultant with a passion for helping organizations grow. He is the founder of Signal Brandworks, a digital marketing company specializing in inbound marketing, copywriting, and creating digital marketing strategies that work. His marketing initiatives and leadership helped one previous company grow from $5 million to $20 million over five years. Josh was a founding leadership team member of the Social Media Club of Knoxville and has worked with nonprofits in various marketing and consultative capacities since 2008. He brings a down-to-earth, unpretentious, and hands-on approach to marketing consulting for small businesses and nonprofits throughout the southeast.

Katie Beck Salmon: Katie is a Georgia Peach who loves creating community behind a keyboard. Throughout her digital marketing career, she has managed social media accounts for four nonprofits reaching audiences of 2.5 million. After graduating from the University of Georgia with degrees in marketing and fashion merchandising, Katie moved to Knoxville to work with The Evangelical Alliance Mission (TEAM). At TEAM, she created a social media, blogging, and email strategy that attracted more qualified volunteer leads and online donations. In addition to her work with nonprofits, Katie is a digital marketing consultant for small businesses and enjoys finding innovative ways to bring for-profit communications strategies to the nonprofit sector.

Brent Waugh: Brent is the director of marketing and communications at Northwestern University's division of Alumni Relations and Development. In this role, he crafts communications to alumni and annual donors. He coordinates email and social media fundraising and marketing campaigns; leads a number of fundraising initiatives via print, web, and digital channels; and manages a team of four development professionals. Prior to Northwestern, Brent worked for three years in development communications as assistant director for communications at Colorado State University's office of CSU Events. He also served as events and media relations manager at Big Brothers Big Sisters of East Tennessee. Brent was born and raised in Knoxville, TN, and attended the University of Tennessee for graduate school. He is a Vol fan, an avid runner, a traveler, and a lover of Skittles.